At a recent professional conference, I came across the idea of “anticipatory democracy.” The context was a discussion on “Society and Museums in 2034,” which was also the subject of a recent study commissioned by the American Association of Museums. The idea of anticipatory democracy is that as organizations like the Smithsonian think out to the future , we do so in an inclusive way, allowing the community to help define that future.
In that spirit, a few months ago on this page I initiated a discussion
about our own museum’s digital future, and asked readers for input on
the question of whether the role of museums as trusted sources of
online information would become more or less important in the digital
age. The response warmed a humble museum professional’s heart: nearly
three-quarters of respondents thought it would become more important,
18% thought it would remain about the same, and only 9% thought it
would become less important.
Based on this unscientific survey, let us agree for the moment that museums will continue to play a vital role in the society of the future. There is still a lot of room for discussion about what that role entails and what particular strengths we can bring to bear in a time when access to information is proliferating, and the ways that people pursue learning and entertainment are changing.
Clearly, being a repository for the “real stuff” of history is one of the museum’s strengths, even when we are talking about digital representations. But as we must frequently remind people, only a small fraction of the three million artifacts in our collection can be on display in the museum at any given time. One of the great tasks before us is to make more artifacts “virtually” available to the public online. This task is approached in many ways by different museums, but typically it boils down to making tradeoffs between quality vs. quantity. Creating complete digital information about an artifact takes time—and so the more detailed the information, the slower the pace of progress (and vice versa).
This is where I come back to the issue of “trust.” Some argue that museums earn trust by ensuring that our digital artifacts are accompanied by complete, authoritative information (see, for example, this thorough description of an early 19th-century clock). Others are of the opinion that it’s more important to focus on exposing greater numbers of objects in our collection to the public, even if accompanying information is brief (for an example of an online collection that emphasizes quantity over written detail, see this group of patent medicines). These are the kinds of issues the museum is grappling with as we rethink our process and priorities for publishing artifact information online.
What do you think? Here is your chance to weigh in on the type and quality of information you expect from the National Museum of American History. Take our quick survey or share your thoughts in a comment.
(Don't see the poll above? Go here.)
Matthew MacArthur is Director of New Media at the National Museum of American History.







It's important that the information that a museum provides with an artifact be correct, or if there is uncertainty about the artifact's provenance or historical context, that the questions about the artifact be honestly discussed in its description. Is it important that the information about the artifact be complete? After all, it will never be complete. It will never be final. Why not openly consider each virtual representation of an artifact to be a work in progress?
The museum could post artifact photos with a brief factual description and a note that the artifact's description and context were being developed. Smithsonian experts could add information as they work on it. The museum could also solicit information from the public. It could be made clear that
public submissions would be carefully reviewed before possible inclusion. The need for careful review could be reemphasized in an automatic "Thank You" email that went out to every submittor.
Virtual artifact postings that were ready for exhibition could be in a virtual museum and virtual artifacts whose descriptions were unfinished could be in a virtual "museum under construction."
Thanks, Matthew, for the stimulating article and giving me the chance to think about something I love to think about. --JT
Posted by: John Tudor | July 17, 2009 at 07:35 AM
The results of your first poll are encouraging and daunting. I image that making available accurate information and good images on objects is a challenge which only clarifies once you start doing it.
I personally like reliable information provided in short descriptors, along with a longer contextual paragraph. At THATcamp we had a session to discuss these sorts of questions - I've posted about it on my blog, and there's also a wiki for the session.
Posted by: Megan | July 16, 2009 at 04:25 PM
I agree that museums will continue to play a vital role in the society of the future.
Posted by: Winly Carumba | July 15, 2009 at 12:08 PM